Pura Vida Miami, which has emerged as a prominent wellness-driven café chain, is planning to open its first Maryland location. According to
The Burn
, Pura Vida will be opening its first DC-area location in Fairfax, VA, with its first Maryland location coning to Potomac’s Cabin John Village shopping center.
The report does not state a specific location within the shopping center, but we have reached out to EDENS for additional information regarding where Pura Vida Miami will be located. Founded by husband-and-wife team Omer and Jennifer Horev in 2012, the concept was born from a personal need for accessible, nutritious, and delicious food options.
Their mission revolves around establishing a standard of health and wellness by providing high-quality, clean ingredients, often locally sourced, to cater to a diverse range of dietary needs, including vegan, vegetarian, and gluten-free options. Pura Vida aims to make healthy eating an attainable and conscious part of everyday life, all while fostering a like-minded community that embraces the philosophy that “health is happiness.”
Beyond the food, Pura Vida Miami is known for creating inviting and aesthetically pleasing environments. Each location is thoughtfully designed with a signature bright, airy, and minimalist aesthetic, often featuring natural textures, lush greenery, and outdoor seating. These spaces are crafted to feel like an extension of one’s own home, promoting a serene and welcoming atmosphere where guests can gather, nourish themselves, and enjoy an elevated dining experience.
