With 22 locations across Maryland, Norman’s Hallmark is still expanding its physical presence. The purchase represents the company’s largest portfolio expansion in its 86-year history and includes facilities in Annapolis, Baltimore, Bethesda (Montgomery Mall), Columbia, Frederick, and Rockville (Congressional Plaza).
From a single retail site in Trenton, New Jersey, Norman’s Hallmark has expanded to 100 outlets and a robust online presence, becoming a major player in the social expression sector. The success of the chain, which independently owns Gold Crown Hallmark stores, is based on its capacity to adapt to changing consumer shopping preferences and provide a unique customer experience that revolves around recognizable, reliable brands.
According to the news announcement, locations that were previously owned by another Hallmark Gold Crown retailer are part of the historic acquisition for employee-owned Norman’s Hallmark. According to Howard Henschel, president and CEO of Norman’s, the firm’s continued tactical growth in certain target markets is consistent with the expansion of the Norman’s brand in Maryland, where the company already has a well-established presence.
According to Henschel, each Norman’s Hallmark location is a fun, one-stop shop where customers can buy high-quality brands as well as the ideal cards and presents for each milestone or event. Customers will see the same welcoming faces offering the same excellent service they have been accustomed to at our most recent shop additions. We are thrilled to carry on our tradition of introducing Hallmark Gold Crown stores to communities and customers by growing Norman’s footprint in Maryland.
In addition to a wide range of gift-giving and home décor items, such as fashion clothing and accessories, books, stationery, games, home décor, specialty candies, and gourmet foods, Norman’s offers a full line of Hallmark products, cards for every occasion, and keepsake ornaments. Warmies, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Tervis, Wockenfuss Homemade Candies, Stonewall Kitchen, and BOGG Bags are just a few of the well-known brands with which the company maintains successful supplier relationships.
